We were very proud and excited to be a major sponsor for Brisbane's Big Gay Day Summer Street Party 2011.  The day was a massive success with thousands of party goers each awarded with a special discount coupon for our online store on their wrist bands.  Performances were by Jessica Mauboy, Ultra Nate and The Potbelleez to name a few!  Check out a few of the photos here:
Setting up in the morning with our promotional flags.
Billboard on the street
Winners of our Mr Q Magazine underwear compeition in Piss & Vinegar underwear.
Winners of our Mr Q Magazine underwear compeition in Piss & Vinegar underwear.
With our promotional flags flying high and Jessica Mauboy on stage, we were having a great time.
Everyone wants to model for the Wear It Out cameras!
Wear It Out VIP wrist bands.
This photo shows our CEO Michael with dance diva superstar, Ultra Nate back stage.