Exclusive luxury Canadian brand, bon bon makes it's Australian debut with a range available exclusively to WearItOut.com.au online in Australia.  Wear It Out will be selling a large range of this premium underwear brand and will be able to offer immediate delivery within Australia and around the world.  bon bon will also be sold in top department stores and boutique stores around the country.



Conceived in Canada in 2009, bon bon Bodywear is the most up-to-the-moment reimagining of men’s underwear sweeping the globe, inspired by international art, technology and design. By producing an eclectic underwear collection that references a contemporary lifestyle, bon bon – most importantly – fosters unparalleled confidence in self-expression in the wearer. As a fashion line, the brand represents the best upcoming trends in both the artistic and sporting community.


The world’s revolutionary new concept in men’s underwear hits Australian stores with an upswell of anticipation.
In thinking through the future of men’s fashion, bon bon bodywear opens up new possibilities well beyond the practical. This is comfortable underwear with the finest of finishing, complementing a man’s original personality, a well-developed sense of self and a fun-loving attitude to life.

Sporting two man-friendly cuts of snug boxer and higher cut fits, bon bon Bodywear launches in Australia in four collections, each one packaged in a distinctive gift-box cube: Black & White, Upgrade Gold, Colours and Artist in Residence.

In particular, the Artist in Residence range illustrates an often fuzzy line between art and fashion with UK artist Jon Burgerman being the first artist of international repute to step up to the plate, lending his quirky cartoon-like doodles to the designs.

Begging to be touched is the fabric of bon bon Bodywear, the softest of soft fibres providing a true ‘nude’ experience – MicroModalä. This cellulose material comes from the foliage of Beech trees and offers one of the most ‘breathable’ underwear experiences that’s also in harmony with the environment.

“bon bon is all grown-up with a young contemporary feel for the man with confidence,” states Vladimir Markovich, Creative Director Bon Bon Design International. “The underlying message is to encourage guys to embrace their uniqueness and to not be afraid of taking risks as life is too short. The bon bon man lives life to its fullest and works towards a sustainable future.”

Just as any structure is only as strong as its foundation, bon bon Bodywear gives the modern man the support he needs to channel his untapped potential.