Greg Olvera created Go Softwear™ and ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue, Go Softwear garments were becoming a favourite among young, image and body conscious males.

Since then Go Softwear has introduced a range of underwear, workout wear and loungewear “with an edge”. The newest and most popular style of underwear is the introduction of the “low rise brief,” inspired by the popularity of the low-rise jean. The contour European fit with bold comic book colours and playfulness have become a favourite choice in men's fashion underwear in America. In 2004, the company launched American Jock,™ their workout/gym wear line with an array of styles that include; embroidered track pants, shorts, jackets, underwear, printed tanks and muscle tees.

This Spring/Summer, Go Softwear launched a new updated swimwear line including traditional bikini and square cut silhouettes in an assortment of fun and vibrant colours.

The company is also launching a new ad campaign overseas for both their underwear and swimwear lines that will be placed in print publications and online.

If you want to buy Go Softwear in Australia, the best place is wearitout.com.au !

Click here to go to our Go Softwear products.